Track Record

Experience across the retail lifecycle.

Before founding Site Logic, Alex Bord worked inside the businesses making these decisions: launching a Brazilian brand in the US, managing a mature banking portfolio, supporting global experiential retail, and implementing a national store transformation. These examples describe his work in prior professional roles.

Wild Fork · Food retail · Brazilian-owned

From the first US store to a national expansion program

Challenge

Building a US footprint for a Brazilian-owned business required more than finding individual stores. Retail locations, distribution capacity and the order of market entry needed to support one another as the business expanded from primary into secondary markets.

Work

Starting with the first US store, Alex helped build the expansion program across stores and distribution centers. The work connected market prioritization, site selection and real estate execution with the infrastructure required to support a growing network. As the footprint developed, expansion moved from primary markets into secondary markets within the broader rollout strategy. He also supported the company's Canada and Mexico programs, where local teams led execution.

During COVID, prime retail real estate became available, creating opportunities to secure locations that had previously been difficult to access. Alex capitalized on those openings and framed Wild Fork's proposition for landlords around its potential to generate recurring customer visits and strengthen the property's tenant mix. That meant explaining the commercial value of the concept as well as negotiating the real estate terms.

Relevance to clients

Market entry works best when the store network, distribution requirements and landlord proposition are planned together. A compelling concept needs a credible explanation of why it belongs in a particular property, and a disciplined approach to when and where it expands.

Citibank · Financial services

Managing a mature portfolio and preparing complex transactions

Challenge

A mature bank branch network requires decisions at both property and portfolio level. Day-to-day real estate responsibilities must coexist with larger ownership and transaction strategies across multiple US regions.

Work

Alex managed real estate within a mature branch portfolio spanning multiple US regions, including major rent renegotiations. Alongside these ongoing responsibilities, he packaged groups of owned branches for sale-leaseback transactions, bringing individual properties into a coordinated portfolio proposition.

He also conducted real estate due diligence in preparation for a proposed portfolio sale to another bank, readying the real estate side of the transaction so the portfolio could be evaluated with a clearer understanding of the underlying assets and obligations.

Relevance to clients

Expansion expertise also matters after a network matures. Portfolio structure, ownership decisions and transaction readiness can be as consequential as selecting the next location.

Sandbox VR · Experiential entertainment

Global real estate relationships for experiential retail

Challenge

An experiential concept must explain its role within a property while navigating different markets, counterparties and transaction practices. Global expansion requires a consistent commercial strategy supported by local execution.

Work

Alex managed institutional landlord relationships, identified and executed collaboration deals with complementary businesses, managed brokers, and advised on real estate transactions across North America, Europe and Asia, including guiding franchisees through market analysis, site assessment and contract terms.

The work connected the concept's property requirements with the wider commercial setting: which businesses could complement the experience, how a collaboration could support the location strategy, and how local brokers and landlords could move the real estate process forward. Institutional relationships and individual transactions were managed as parts of the same expansion effort.

Relevance to clients

For experiential retail, the location decision extends beyond the premises. Neighboring uses, collaboration opportunities and the quality of local execution all belong in the real estate strategy.

Xfinity · Telecom retail · Comcast

Turning a service-counter format into a product showcase

Challenge

The store environment needed to move beyond a utilitarian, warehouse-style interaction and better support the company's evolving product offering.

Work

Alex worked on implementing a national retail overhaul for Xfinity, helping translate a new customer-facing store concept into the physical retail environment. The direction was a more attractive, welcoming setting where the company could demonstrate new and innovative products, rather than treating the store primarily as a transactional service point.

The real estate work formed part of a wider change in how customers encountered the brand in person: the premises needed to support product discovery as well as practical service needs.

Relevance to clients

A retail network is more than a distribution channel. Store format and physical environment should support what the business wants customers to experience, understand and explore.

Range of the work

Beyond the storefront

Distribution centers, urban dark stores, offices and call centers, alongside store and branch portfolios.

Every form of site control

Leases and ground leases, build-to-suit and ground-up development, land purchases, portfolio sale-leasebacks, and the easements and access agreements that make a site work.

Sample studies

Illustrative work the practice produces

Four illustrative studies that show the method at work. They are samples rather than client engagements, described by what they deliver, with nothing that points to a particular brand.

US market entry

First-store entry study

Market entry assessment, trade-area modeling of category spend against income, benchmarking against comparable concepts, and board-ready materials in the leadership team's own language.

Market strategy

Multi-market expansion brief

A market prioritization framework and competitive analysis that ranks where to grow next, built to feed a real estate team's planning cycle.

Market planning

Full-market demand model

One metro modeled end to end from mobility data and lifestyle segmentation: target-segment mapping, white-space scoring, and a ranked trade-area pipeline.

Site standards

Location-standards framework

Site criteria written as standards a whole system can apply, with a partner model that helps operators secure locations that meet them.

References from the operator roles are available in conversation, along with candid detail on what has worked and what has not.

Next step

Put this experience to work on your expansion.

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