Site Selection & Market Planning
GIS studies built around your unit economics.
Anyone can buy the data. The work is knowing which of it predicts your sales, and having the discipline to say no to a beautiful space in the wrong trade area.
Trade area
Method
From customer profile to plotted point.
- 01Model the customer. Start from whatever customer data you have, even delivery ZIP codes. Revenue is modeled against geographic, demographic and psychographic variables until the ones that predict your sales stand out.
- 02Map the white space. Every trade area in the target market scored on those variables, with competitor and analog overlays: who thrives near you, who kills you.
- 03Test the economics. Rent-to-sales tolerance, build-out reality, and labor and logistics reach: the filters that turn twenty "great locations" into three defensible ones.
- 04Make the call. A ranked recommendation with the reasoning shown, packaged for the people who have to approve it.
Deliverables
What you receive
Market plans
Quantitative market planning and entry sequencing with explicit go/no-go decisions, for a single metro or a national roadmap.
Trade-area & demographic studies
White-space maps, cotenancy and analog analysis, demand density scoring, built around your unit economics rather than generic demographics.
Site-approval packages
Real-data presentation packages for site committees, boards, and franchise partners: the evidence, the risks, and the recommendation on one spine.
Next step
Have a market worth thinking through?
Weighing a new geography, or want a second pair of eyes on a site your broker loves? Start with a 30-minute call.