Insights
Field notes on retail expansion.
Written from live deals and seventeen years on the tenant side, not aggregated news. New pieces roughly twice a month, in English and Portuguese.
Articles
12 to 18 months from decision to opening is realistic for most retail brands in Florida. What each phase involves and what causes delays.
Read →Market, then trade area, then site: a practical retail site selection process, the data behind each step, and the checks that matter.
Read →How multi-unit retail brands choose their next markets, why clustering beats scattering, and when to bring in someone to run real estate.
Read →Steps for brands opening a first store in Miami: market choice, US setup, corridor and site, LOI and lease, build-out, licenses and timeline.
Read →Why US landlords ask new and foreign tenants for guarantees, and how to limit them: caps, burn-offs, good-guy terms, deposits, letters of credit.
Read →A retail LOI is usually non-binding but sets the terms the lease follows. What to negotiate, in what order, and the mistakes that cost the most.
Read →A tenant rep finds, compares and negotiates retail space for the tenant, usually paid from the landlord's commission. What they do and when to hire one.
Read →Plain-English definitions of the US retail lease terms that decide cost and risk: NNN, CAM, TI allowance, percentage rent, exits and guarantees.
Read →The first-store decision is a portfolio decision in disguise. A framework for choosing the market before you fall in love with a space.
Read →Three well-run brands, three expensive exits. The pattern is real estate and unit economics, not product.
Read →Next step
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