Fractional Head of Real Estate
A head of real estate, sized to your stage.
Emerging brands hit the same wall: the founder is choosing sites between everything else, the brokers all say yes, and no one owns the growth plan. A full-time VP of real estate costs $250k or more. Most concepts under 50 units do not need one; they need a set share of the week from someone who has run the function.
Market · Trade area · Site
What's covered
The whole real estate function, fractionally.
Growth strategy
Market sequencing (where to grow and in what order) modeled against unit economics, operational reach, and the capital plan. The strategy your board asks about.
Pipeline & site approvals
A managed site pipeline, broker network coordination, and site-approval packages built the way committees actually decide: evidence first, photographs second.
Deal oversight
LOI and lease-economics strategy on the deals that anchor your portfolio: guarantees, TI allowances, exclusives, and kick-out clauses, negotiated by people who have answered for the P&L after signing.
Franchise territory design
Protected territories that work on both sides of the table, with unit-potential modeling so no one sells a territory that cannot hold the units it promises.
Board & investor reporting
Clean, quantified real estate reporting for boards, lenders, and franchise prospects: the difference between a growth story and a growth spreadsheet.
Vendor bench
Brokers, architects, general contractors, and permit expediters, introduced, briefed, and managed, so a new market never starts from zero.
How it runs
One senior person, a set share of every week.
Inside your team
A fixed share of senior time each week, in your meetings and on your calendar: the site committee, the board deck, the broker calls. One person owns the growth plan.
Strategy and execution together
The person who builds the market plan also negotiates the LOI and the lease, and manages the brokers and vendors in each market. Nothing is handed down.
A six-month minimum
Long enough to build a pipeline and sign from it. A monthly retainer, defined deliverables, and every US market in scope.
Where a transaction emerges, it runs through tenant representation. A single market plan or site-approval package is also available as a fixed-fee project.
Read the Sandbox VR case study →Next step
Is your pipeline ahead of your planning?
Describe where you are trying to grow and where it strains. A 30-minute conversation will show whether fractional leadership fits.